Flash Sale ⚡

For the next 24 hours, you can get a year's subscription to Carbon Neutral Copy for $49 $19.
​
Why? Because next week I'm heading to Expo West in Anaheim, and I'll be sharing exclusive content with subscribers about sustainability in the food and beverage sector, as well as analysis of more overarching consumer trends and ways businesses can improve sustainability.

​
New on the blog

Starting a company with good intentions isn't enough to create a sustainable brand. The reality is that trying to survive financially in the early stages doesn't always align with implementing sustainability measures.
​
Take Daily Crunch Snacks. As CEO and co-founder Laurel Orley explains, she doesn't want to create a brand that ends up just being another plastic bag amongst a sea of packaged snacks. But the economics of sustainability measures can be hard to justify in the beginning.
​
Daily Crunch does use post-consumer recycled plastic, but that puts a dent in margins. And the brand would like to transition to compostable packaging, but that could be challenging for logistical and financial reasons.
​
Still, Daily Crunch has been able to find some win-wins when it comes to sustainability and business benefits, like by using upcycled ingredients. But it's a balancing act between focusing on growth and trying to create a sustainable brand.

Join Our Slack Group!

Carbon Neutral Copy now has a Slack channel! If you want to join to collaborate with other corporate sustainability professionals, reply to this email with a few sentences about yourself.

Spread the Word

If you're aligned with our mission, can you help us out by asking a friend or colleague to subscribe to our emails? (It's free! Send them here.)

If someone else sent you this newsletter, and you're not a subscriber yet, what are you waiting for?

Want help creating your own sustainability-related content? We provide consulting and content creation services through our parent company, JournoContent LLC.

Anything else? Hit reply to send us feedback or say hi.