A chance to reset

I consider myself a goals-oriented person, but since I'm human, I often get off track. Yet two days every year stand out as an opportunity for me to reset and get back on course.

One is New Year's Day, with the fresh calendar providing a blank slate, and the other is my birthday, when reaching the next year in life also helps me re-evaluate if my actions are meeting my standards.

In the corporate sustainability world, a similar dynamic applies. The start of a new fiscal year brings new budgets and priorities. And when those inevitably get thrown off, a birthday of sorts — in this case Earth Day — provides another opportunity to reaffirm your commitment to the environment.

That's not to say a couple symbolic days on the calendar solve everything. But they can provide a much-needed boost.
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While Earth Day has come and gone, try to hold onto the positives you may have seen in April and see how you can build on your Earth Day campaigns throughout the rest of the year.

For inspiration, I interviewed two startup B2B companies — one in packaging, one in climate tech — about their Earth Day campaigns and the impact these can have going forward:

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