Content from Expo West, GreenBiz 25, and more!

I'd apologize for the gap from my last newsletter to this, but given that everyone's so busy, maybe less is more.

That said, I haven't been twiddling my thumbs but rather getting more into the mix at live events, like Expo West (a natural foods/CPG products show) and GreenBiz 25 (a major corporate sustainability conference).

What I've been hearing and seeing is some pessimism and pullbacks on talking about sustainability, but I don't think the underlying realities have changed all that much. Most individuals and brands still want to support sustainability, they just want to make sure it's not getting in the way of their other basic needs, like economic security and job security.

So, as I've been exploring in my content lately, there's even more need for marketers and others talking about sustainability to get clear about how acting with the environment in mind is a practical, self-interested thing to do, not just a moral one.

On the blog, you can check out:

1. My story from GreenBiz, where I covered research on closing the say-do gap in sustainable purchasing​
2. My story from Expo West on examples of effective sustainability branding​
3. If you're a paid member, you can read my story from a HowGood webinar on turning CSRD compliance into a competitive advantage.

Also, if it hasn't been clear, I've pivoted from writing about corporate sustainability broadly to focusing on sustainability communication.

If you want to keep reading about how to talk about corporate sustainability, you're in the right place, and I'd love to hear directly from you about what you want to see more of! If not, no hard feelings if you unsubscribe. I want this to feel valuable to you, not like another drop in the ocean of content out there.
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Thank you for being part of the journey so far, and I look forward to what's to come!

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