3 takeaways from Expo West

Last week I had the chance to attend Expo West, which I like to describe as Whole Foods aisles coming to life, where seemingly every brand associated with wellness and sustainability has a booth and around 80,000 attendees roam the halls trying sample after sample.

In addition to my massive haul of literal takeaways that I'm still sampling my way through, here are three sustainability-related takeaways I picked up at the show:

1. Regenerative organic is the new organic: From baby food (White Leaf Provisions) to kelp chips (12 Tides) to grains (SIMPLi), I saw so many great regenerative organic products and think it's only matter of time until that becomes the standard for natural foods.
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2. Plant-based and animal-based can coexist: This could be my own bias in seeking out plant-based products, as I'm primarily vegan, but I was surprised to see so many brands offering plant-based options, often alongside animal-based products (shoutout to Jolly Lllama for the best non-dairy dessert I had at the show).
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   As much I'd like to see faster adoption of plant-based products, I think it's still encouraging and probably more realistic to give consumers more choices. Even small changes can add up to big climate impact, e.g., doing Meatless Mondays for a year is roughly the equivalent of not driving for a month.
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3. Sustainability needs to address core needs: The average person does tend to care about sustainability, but not enough to make it their primary buying motivator. See our new story on what Expo West panelists had to say about how to improve sustainability messaging — but hurry! In 24 hours this story will only be available to paid subscribers, so read it while it's free!

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